Google Deploys "Related Searches" in Clicked Results

Feb 14, 2018 // By:admin // No Comment

Since November 2017, Google has improved his results page by introducing “Other Questions Asked” when he displays a featured snippet at the very top of the list of results.

Featured snippets or snippets are algorithmically generated highlights from web-based content that provide fast and relevant answers to your queries.

Google later decided to add more images and related searches inside optimized snippets to help you learn more about your subject, or discover new things related to your area of interest .

The look of these “Other questions asked” is as in the picture below:

On the other hand, as we could already notice for some time on Google Search Mobile, Google introduces “Related Searches” under clicked results via a computer search.

And Google also offers the “other questions asked outside the featured snippets as in the image below:

In short, the suggestions of links via associated searches are loaded offline that is to say when a user clicks on a result, then after reading the visited page, returns to the page results he has just left. Only previously clicked results propose related searches.

These suggestions of links in the “associated searches” function are displayed, as on mobile automatically under the link previously clicked and visited by the user.

Which represents an opportunity of visibility for contents having substantially the same titles, and not necessarily the same content, as the result visited.

Still, the searches associated with the bottom of the results pages remain.

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