Facebook unveils good results for the end of 2017, but the time spent by users is in decline
Jan 31, 2018 // By:admin // No Comment
Facebook presented its financial results for the last quarter of 2017. Are they good at all levels, as is often the case? The finance side is higher than expected, but there is disappointment for the rest.
The social network recorded a turnover of 12.97 billion dollars, compared with $ 8.81 billion in the same quarter a year earlier, an increase of 47%. Not surprisingly, advertising accounts for almost all revenues (98.5%). In this regard, 89% of advertising revenue was generated with mobile ads, compared to 84% a year earlier. For its part, net profit is $ 4.29 billion ($ 1.44 per share) against $ 3.57 billion previously ($ 1.21 per share).
After finance, the users. Facebook says it has 2.13 billion, an increase of 14% over a year earlier. 1.40 billion people connect every day, up 14%. Markets expected 1.41 billion people daily. But Facebook announces bad news: the time spent has been reduced by around 50 million hours per day. Mark Zuckerberg, Facebook boss, said the reduction is due to changes made in the news feed in recent weeks (including displaying fewer viral videos).
This announcement displeased the markets , the stock lost 4.80% on the stock market in post-session to be at 177.91 dollars.
February 15, 2018