Facebook: Mark Zuckerberg assumes his new strategy and explains his vision
Feb 4, 2018 // By:admin // No Comment
Facebook says to do so to encourage meaningful connections between people rather than passive consumption of content.
In total, continues Mark Zuckerberg, Facebook has made changes that have reduced the time spent on Facebook about 50 million hours each day . By focusing on meaningful relationships, he believes his community and his businesses will be stronger in the long run.
In short, Facebook continues to be well. As proof, it comes again to beat the investors’ expectations in its financial report of the 4th quarter of 2017.
Facebook now has 1.4 billion daily users up 2.18% from the 3.8% growth to 1.37 billion users in Q3 2017.
In his post of the day, Mark Zuckerberg, CEO of Facebook, assumes and justifies the financial results and figures of the users of this 4th quarter of 2017, before giving his vision of the new Facebook.
I am proud of the progress our team has made and the ways in which Facebook is helping people around the world: give people a voice they did not have before, strengthen relationships by helping family and friends stay in touch wherever they are, and by allowing more than 70 million small businesses to grow and create more jobs
But 2017 was also a difficult year. The world feels anxious and divided, which played on Facebook.
We have seen abuses on our platform, including the interference of nation-states, spreading false information ( fake news ) and the sensational polarizing debate on the usefulness of social media. We have a responsibility to fully understand how our services are used, and to do everything possible to amplify good and prevent harm.
This is my personal challenge for 2018.
One of the most important things we do is to make sure that our services are not just fun to use, but good for the well-being of people and society as a whole.
This year, we have already announced some important updates.
The first is the prioritization of meaningful social interactions on the passive consumption of content. Our investigation shows that strengthening our relationships improves our well-being.
When we use social media to communicate with people, it is consistent with long-term indicators of well-being that you expect, such as happiness and health. But watching passively videos or reading articles may not have the same effect.
When you see a picture of a friend in the newsfeed, it’s not just the content that makes you smile or laugh, it’s also an opportunity to get in touch with this friend, to reach out to him and remind him that you care about each other. This link is profoundly important to us as people.
But when you see a video or news article, even if it’s informative or entertaining, unless you start a conversation around it, you are not building a relationship.
We also received feedback from our community that these moments that bring us to connect are the unique experience that people want and expect from Facebook . But over the last two years, the ecosystem of public content such as video, news, and corporate posts has grown massively to the point of drowning out the personal connections that matter most to people.
News and video will always be an important part of Facebook. But when people spend so much time consuming passively public content, and it starts to reduce the time people connect to each other, it’s not good. Let’s be clear: helping people to connect is more important than maximizing the time they spend on Facebook .
As a result of this update, you will see now more content from friends, family and groups that get you to interact with people, and less public content that leads to more overall time spent.
Now, as I am have clearly announced following these changes, I expect that the time people spend on Facebook and some measures of commitment will decline accordingly. But I also expect the amount of interaction to increase over time.
We are already beginning to see this. When I reported our latest figures, I said that a good video can bring people together, but watching the video too often today is just a passive experience . To shift the balance, I said we would focus on videos that promote meaningful social interactions. In the fourth quarter of 2017, we updated our video recommendations and made other quality changes to reflect these values.
We estimate that these updates have reduced Facebook time by approximately 5% in the fourth quarter 2017.
To be clearer: we made changes that reduced the time spent on Facebook, which we estimate at 50 million hours each day, to make sure that people’s time is well spent. That’s how we are serious.
Now, we do not normally share time metrics because they are not the best way to understand engagement. But that shows how committed we are to making sure that the time you spend is precious.
Through this process we also got a sense of how some updates impact other measures too. For example, the changes we made to improve quality in the fourth quarter contributed to a decline in people who use Facebook daily in some countries .
Focusing on interactions significant, I expect that the time we all spend on Facebook will be more valuable. And I still believe that if we do the right thing and offer more value, our community and our business will be stronger in the long run.
In this context, it makes intuitive sense. If people interact more, this should lead to a stronger community. And we already know that the time in the newsfeed to interact with people is more profitable than passively spend time consuming videos or news.
When you’re interested to something, you are willing to look at advertising to experience it. But if you come across a viral video, then you are more likely to ignore it if you see an advertisement.
So, I want to be clear: the most important thread of our business was never the time spent on the platform . It’s the quality of conversations and connections. That’s why I think this focus on meaningful social interactions is the right one.
The second update we announced is to make sure the information you see on Facebook from widely reliable and high quality sources to counter misinformation and polarization.
The idea for this update is show more information from sources that are trustworthy, and therefore reliable across the community and not just for those who read them directly. For example, take the Wall Street Journal or the New York Times.
Even if you do not read them or do not agree with everything they write, most people trust that they are doing high quality journalism. On the flip side, there are blogs that have many subscribers, but are not widely trusted beyond their core audience. We will show fewer posts from these publications.
The prevention of false news, hate speech and other abuses is another important area for us. To protect the security and integrity of our platform, we invest in people and technology. We now have about 14,000 people working through community operations, online operations, and our security efforts. That’s almost twice as much as a year ago.
We also developed new technologies to detect suicidal messages that helped first responders reach more than 100 people who needed help quickly, and we have built artificial intelligence systems to report suspicious behavior around elections in real time and suppress terrorist content.
Through our artificial intelligence (AI) systems, 99% of the so-called terrorist content that we detect is now removed before someone tells us. And in some cases, before anyone can see it.
We’ve also made progress in demoting false news in the newsfeed, which generally reduces the traffic of an article from 80% and destroyed the economic incentives for which most spammers and troll farms were to generate these items in the first place.
Finally, we began to deploy an effort of transparency of major commercials. We support the Congress adopting legislation to make all advertising more transparent, but we will not wait for them to act. We have already started to launch a way for anyone to see the ads of a page that is running on Facebook, Instagram, Messenger.
Even though these pages do not target these audiences. We are testing in Canada first, with the goal of deploying it in the US this summer.
As I said last quarter, I expect these investments, in addition other investments we make, will have a significant impact on our profitability. But just like the changes we are making that will have an impact on the time spent, these investments will help us build a stronger community in the long term.
Now building a stronger community also means providing a sheet of road products for the next 3, 5 and 10 years.
Over the next three years, we know that the video will continue to grow, so our job is to build video experiences that help people to connect with friends, relatives and groups. That’s why I’m excited at about Facebook Watch as being a place to connect with people who have similar interests.
And that’s why we launched Watch Party where friends can watch a video show together.
Another important change we see across the industry is the Growth of Stories . We expect Stories to go beyond posts in the newsfeed and become the most common way people can share across all social applications.
That’s because stories are a better format for quickly sharing multiple video clips throughout your day. The growth of stories will have an impact on the way we create products and think about our business, including WhatsApp and Instagram, which are the first and second most widely used Stories products in the world.
Beyond the video, we have a long track record working to help people connect significantly.
Today, more people are using groups than ever before. These include small groups of friends and relatives, and larger communities where people connect around shared interests. We are focused on helping more people find the right communities for them, while giving group administrators and leaders new tools they need to manage these groups and help them grow.
The goal of Facebook Marketplace is to connect people through trading. More than 700 million people now come every month on Facebook to buy and sell things . We launched the Marketplace in 30 countries last year, including 11 countries in the last quarter.
Over the next 5 years, we remain focused on creating ecosystems around our services that many people already use .
In Messenger and WhatsApp, we are working to give businesses more ways to communicate with their customers. We’ve launched a Messenger plug-in so people can chat live with companies on their websites, and now more than 2 billion messages are being sent between businesses and customers each month.
WhatsApp recently passed 1.5 billion monthly active users with people sending over 60 billion messages daily.
A growing number of these messages are between people and businesses, which is why we launched WhatsApp Business a new application designed specifically for small and medium businesses to communicate with consumers. people they want to reach.
Over the next 10 years, we are working on the fundamental technologies needed to bring the world together.
Our goal with I Artificial intelligence is to understand the meaning of all content on Facebook to help us develop better services. In addition to making it easier for people to get the help they need and remove harmful content, it will also help show more content that promotes connection and conversation .
In terms of VR ( Virtual Reality ), we are excited to launch Oculus Go this year. Time Magazine has named it one of the best inventions of 2017, and I can not wait to see more people using it.
So 2017 has been a good year in many ways, but it has also been difficult. That’s why our goal in 2018 will be to make sure our services are not just fun, but good for us.
And I’m confident we’ll rise to the challenge. Thank you all for being part of this trip, and I look forward to making more progress together.
February 15, 2018