Category: Digital Marketing

  • ▷ How to exploit the potential of digital influencers?

    ▷ How to exploit the potential of digital influencers?

    February 14, 2018 No Comment

    Influence marketing is gradually becoming a key communication strategy for brands seeking recognition and visibility. Faced with consumers who are more and more suspicious of traditional marketing, an advertiser’s stake is no longer just to be seen, but to be associated with a credible and qualified media. Relevant links to reach a targeted audience It […]

    Posted in: Digital Marketing

  • Linkjuice.io: a platform for connecting advertisers and influential site publishers

    Linkjuice.io: a platform for connecting advertisers and influential site publishers

    February 8, 2018 No Comment

    Today we present you Linkjuice.io, a platform for connecting advertisers and publishers. The purpose of the service? On the one hand, help advertisers gain a better Internet audience by collaborating with influential sites in their industry. On the other hand, allow site publishers to increase their revenue, a win-win system regardless of the user’s profile. […]

    Posted in: Advertising, Digital Marketing

  • To engage your targets, use their content!

    To engage your targets, use their content!

    January 30, 2018 No Comment

    With the advent of social networks, brands are not the only ones to communicate and must now deal with the visual content created by users. The opportunity for them to rethink their relationship with consumers and appeal to their contributions to strengthen its identity … The User Generated Content: Consumers Commit to the Service of […]

    Posted in: Digital Marketing

  • Observatory of the e-pub: the key figures of digital advertising in 2017

    Observatory of the e-pub: the key figures of digital advertising in 2017

    January 26, 2018 No Comment

    The SRI, PwC and UDECAM publish the 19th edition of the Observatory of the e-pub. This study allows to know the key figures of Internet advertising in France. The market is rising sharply, mainly thanks to the search and the social. The digital advertising market in strong growth The market of the digital advertising exceeds […]

    Posted in: Digital Marketing, Uncategorized

  • Adwords / SEA Strategy: Use Bing Ads!

    Adwords / SEA Strategy: Use Bing Ads!

    January 25, 2018 No Comment

    Adwords / Paid SEO strategies tend to focus on Google … and it’s quite legitimate … given the Google market share in France: A reminder: the market shares of search engines in France (in 2017): About 90% for Google 5% for Bing 2.5% for Yahoo etc … So obviously, in the face of the Google […]

    Posted in: Digital Marketing

  • the growth of video in digital marketing

    the growth of video in digital marketing

    January 24, 2018 No Comment

    YouTube is one of the platforms that has very quickly benefited from the benefits of video and was quickly considered a search engine. In 2017, YouTube surpassed 1.5 billion connected visitors each month (and when we know that there are just over 3.5 billion Internet users worldwide, see the power of YouTube) Video has been […]

    Posted in: Digital Marketing