Amazon becomes the most valued brand in the world, to the detriment of Apple and Google

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Feb 1, 2018 // By:admin // No Comment

In 2017, Amazon went from third to first place in the ranking of the most valued brands, to the detriment of Apple and Google.

Amazon in front of Apple, Google, Samsung and Facebook

Each year, Brand Finance publishes the ranking of the 500 most valued brands in the world. In 2016, the top 5 consisted of Google, Apple, Amazon, AT & T and Microsoft. This year, Amazon goes to the first place thanks to a 42% increase in its valuation. Google also saw its valuation increase (by 10%), but Apple has done better (+ 37%) and now exceeds the Mountain View firm. Note the good performance of Samsung and Facebook, which take fourth and fifth places in the standings ahead of AT & T and Microsoft.

Technology companies are well represented in the rankings. On their own, they represent 23% of valuations (in front of banks at 14%, telecoms at 11% and distributors at 6%). The most powerful brands according to the BSI index are Disney, VISA, Ferrari, Neutrogena and Facebook. US companies are very well represented in the top 500 (43% of valuations). France ranks fifth, behind the US, China (15%), Germany (7%) and Japan (7%): French companies account for 5% of global valuations.

Valuation: the top 500 brands in 2018

Here are the top 100 companies in the valuation rankings. The evolution from last year is indicated, as is the rating given to the company in 2018. You can consult the complete ranking and find out more about the methodology applied by Brand Finance by downloading this PDF file .

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