5 innovative solutions to boost your organic reach on Facebook
Mar 4, 2018 // By:admin // No Comment
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Since 2012 (6 years ago already), the organic scope of the Pages is in free fall Find out for yourself:
Facebook has made you create a Company Page and grow it over time with the aim of “creating a committed community.”
But in recent months, Facebook has decided to prioritize (even more) publications profiles to the detriment of those Pages.
It is obvious, Facebook “requires” gradually brands to pay to be visible.
If you have a Facebook page for several years You must have it bad.
Fortunately, there are (still) strategies for obtaining a good organic reach (well over 10%).
These strategies are not all very well known yet.
Some require effort and others require getting out of your comfort zone, but I can assure you that they make the difference in the medium and long term
1) Create a video from an art icle de blog
There was a time when you could share a blog post (link in Facebook) and get dozens of clicks for free.
Now it does not really work anymore. You have to sponsor this kind of publications to get a correct number of clicks.
On the other hand, I noticed that what is currently working is to take again the key points of a blog post and make it an animated video:
- Teaser of the article
- Video a little longer with details.
The teaser consists in taking again the different parts of your article and make it an animated video with images or video clips.
The goal is to encourage the person to click on the link in the description (or in comment – you to see
This is what I do more and more regularly on my Facebook page rather than simply sharing the link of my article.
You can then put a link to the article of your blog da ns comments or description.
This is a more interesting way of doing than simply publishing the link of your article.
In addition, the mere fact of viewing the video teaches something to your fans. In any case, they are winners!
The other way is to resume the content of the article in condensed form and present it in a video composed mainly of text, such as the fact Buffer .
The video will be longer and this time you will not even need to put a link to the article
To create this type of video, I recommend 2 software that I tested and approved:
Both are interesting.
I recommend you a little more Animoto because it is also useful for creating promotional videos for social advertising .
Some tips if you decide to create this type of videos:
- Make short videos (60 seconds)  8]
- Attract ‘attention from the first 3 seconds
- Go directly to the message and turn your video as a little story (when you can)
- Privilege the square format . The square format takes 78% more space in the mobile news feed than desktop. So you have all the attention of the person
2) Refine the potential audience of your publications
Since 2015, Facebook offers the companies can target their organic publications.
This allows you to narrow your audience and target the right people, even for an organic publication.
Facebook a promised a better reach to the companies which use this functionality, so as to test it.
Initially, the functionality was not available only for Pages with more than 5000 fans, but since that has changed since
You can activate it by going to the settings of your Page.
Here’s what to do.
First, go to the settings of your Page and search for the “Newswire and Publications Visibility” option
Click “edit” and simply enable the feature by checking the box
Then you have only to target your next publications.
If you’re not convinced, think back to the Facebook ad that gives you ultra-precise targeting. Only you have to pay to take advantage of this targeting.
Here it’s free.
Also, think a little about your fans. They are not all identical like robots!
They do not all have the same centers of interest.
I give you an example.
You market clothing for men and women.
It is logical that you are not going to address men or women in the same way.
If you publish a Facebook post that concerns only men, you make sure that only men will actually see this publication in their news feed.
You increase your exchange rate to obtain a maximum of organic commitment since the relevance of this publication will be higher (you only target men).
The segmentation options offered by Facebook are quite interesting:
- Situation in love;
- Level of education;
- Centers of interest.
On this last point, one could think that a blog like Webmarketing & Co’m which deals with several topics (SEO, social networks, ecommerce, blogging, growth hacking, …) would benefit from adapting the targeting of its publications
For example, targeting only those who are interested in SEO, when a new article on the subject is shared on Page.
3) Create a Live Show
Many companies and media seem to be successful with the live Facebook.
According to some sources Live Videos are watched 3x longer than pre-recorded videos.
The lives generate 10x more comments than the pre-recorded videos.
In addition, Mark Zuckerberg warned us a month ago by announcing the set day of the algorithm :
These are the publications that generate long and thoughtful comments that will be given an organic boost.
Create a Live Show is a solution to take into account to make the commitment of your Page to a completely different level.
Catherine Daar does it very well with its weekly program where it comments the digital news.
As you know as well as I do, digital is changing all the time, every week!
In order for your Live to be a success, you must find a topic that is relevant to listen to your audience (why not ask them through a survey?) and find the right moment (Which day? What time?).
Find more ideas for your Facebook Lives in this blog post that explains how to animate a Facebook Page .
4) Create a video “see the Page first”
Ask fans to select the “see first” option in the thread
You may not be aware of this, but Facebook allows you to select the Pages for which you want to see their new content first in your news feed.
I heard that we could do this only for 5 pages only, May s I could not do the audit.
Regardless, Eurosport applied this advice very well by pinning this publication at the very top of their diary.
On my Page, I did even better.
I created a video that explains step by step how to activate this feature!
Of course, you can sponsor this video to fans of your Page and exclude from your targeting people who have already seen the video to the end.
In a few clicks, it’s done
Boost this same publication once a week to the fans of your Page.
Always give your fans a good reason to activate this option, it could be to stay informed about:
- ] Your News
- Your Weekly Advice
5 innovative solutions to (re) boost your organic reach on Facebook
5) Boost your best publications
last advice is to boost your best publications.
Facebook is gradually becoming a pay platform for companies.
The strategies I presented to you first are interesting to take advantage of the “organic Facebook”, but currently there is nothing better than the publications booster.
The first reason that pushes me to state it loud and clear is simply that Facebook puts more forward Pages that spend money on advertising!
Yes, you read that right.
Boosting Your Publications Shows Faceb ook your seriousness as a business and you will be rewarded with a better organic reach.
This is not the only reason that drives me to advise you to boost your publications.
boosting your best publications, you’ll get even more interaction on your existing publications.
Good news, Facebook’s algorithm still looks at the previous interactions with your fans to show your next posts in their newsfeed.
Now, you may be wondering how to boost a publication AND which targeting to choose?
To boost a publication, it’s quite simple.
Click on the button “boost the publication” just below a publication.
Let’s move on to targeting. Be very careful on this point because your targeting has a direct influence on the cost of your Facebook ads .
Privilege a “warmed” audience to have a lower cost per engagement on the publication, I recommend these 2 audiences:
- The fans of your Page : to engage them even more!
- The people who interacted with your Page but have not yet become fans of your Page. If they’ve interacted once, chances are they’ll interact a second time.
To create the second audience, go to the ad manager and choose the option ” create an audience “and then press” custom audience “.
After clicking on” create a custom audience “, click on” Interactions ” and finally “Facebook Page.”
In this way, you will be able to create an audience bringing together all the people who have interacted with your Facebook Page (you choose yourself the duration.)
It will then be enough for you to use the personalized hearing that you come from create in the selected audience to boost your publication.
Some tips if you decide to boost your publications:
1) Boost only the best publications. By that I mean you are not going to pay for a publication that has had no organic success. It will not have much more even if you pay!
2) Invite the people who interacted with your boosted publication . To do this, click on the link below the publication to view profiles of people who liked your publication.
You will then see this window appear.
Click “Invite” to their page entries.
In my experience, 1 in 5 people will reply to this invitation. And the faster you’ll be, the better your results will be!
3) Allocate your budget according to the size of the audience. The larger the audience, the larger the budget you will have to allocate.
There are more than 1.4 billion active daily users on Facebook. Every minute, thousands of contents are published.
It is normal that Facebook seeks to show interesting and relevant publications for its users.
So yes, it’s true:
- Your Friends Have Priority Over the Marks
- Facebook Limits the Scope of Publications Containing Links
- Facebook Wants You to Publish More of videos, and even more of Lives;
- Facebook “forces” you to pay to reach your precious fans.
These are just the rules of the game.
Accept them if you still want to stay in.
Post more videos by turning your blog posts into mini video clips, or start your own live show to follow the trend.
Narrow the audience for publications that will not be not relevant to some of the fans of your Page.
Do not hesitate to invest a few euros to boost the best publications of your Page.
If you want to go further and learn the new rules of Facebook marketing, I invite you to download and read my free guide on the Facebook marketing.
I explain in detail the operation of the “new” algorithm of Facebook (since the recent update) and I give you the strategies to adopt to remain visible on the social network in 2018.
March 03, 2018