▷ The top 10 most successful brand posts on Facebook last week
Feb 15, 2018 // By:admin // No Comment
Managing communities on social networks involves issues of content creation, distribution or even performance. Brands, today confronted with problems of visibility are obliged to tell their story and share their values through their contents.
] The distribution of these contents, necessarily passing by the social networks, confronts the capacity to go to have the desired reach. Not a single week goes by without the Facebook reach evolving, making it easy to read the meandering of the distribution of posts in the newsfeed users.
Among the various tools available to understand the mechanics of viralization of a content, it seems to us essential to carry out a regular watch. Thus, taking a look at the publications that work best can only enrich the knowledge in the field. We make possible the monitoring of the best practices and to benefit from these effective contents.
As each week, with the help of our tool of watch Social Media we propose you the list of branded content that wins the biggest Facebook fan membership. LDLC, Disneyland Paris, Palace of Versailles …: 10 content selected for their interactions (likes, comments, sharing) among a panel of more than 1000 brands, sharing content in French.
THE 10 BEST POSTS FROM THE PAST WEEK
LDLC warms up the meters this week, nearly 70k likes, 95k shares and 174k comments Who says better? 💪 To achieve this, the brand put at stake an endowment of nearly 14,000 euros, with a mechanics based on the commentary and lots added according to the number of shares LDLC also integrates the possibility to multiply its chances by participating on Twitter and Instagram Malin.
Simply put, Disneyland shares with its followers exclusive photos of the arrival of snow on the amusement park. Despite the cold, the fans adhere!
An astonishing picture of Japanese cherry blossoms at this cool time of the year – something to surprise (and engage) fans of the online comparison site.
Palace of Versailles
Very beautiful shots of the French gardens of the Castle under the snow gathered in an album delight the fans of the monument of the Sun King.
The German automotive brand knows how to warm hearts of his fans with a picture shared by a fan, embellished with the hashtag #VWetmoi for more adherence to the mark.It is noted that the mark responds with distributed comments.
The Sony console takes out the blue of heating and launches a competition around the game Shadow of the Colossus. Like and comments are needed to participate, in order to win endowments around the game.
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Easyvoyage grid the priority to everyone on Facebook with a second post in this top 10. The website engages its fans around the beauty of the city of St. Petersburg under the snow.
Savoie Mount White
The Tourist Office Savoie Mont Blanc defrosts the Likers counters with a photo revealing the beauties of the region: the snow of the mountains and the view of Lake Annecy. Beautiful visibility with this shot originally made by a regional influencer.
Cdiscount warms up his fans with his sense of the humor and its offbeat tone so recognizable.The participation of a cat is not foreign to the performance of the publication.
Easyvoyage is hot like embers in this classification. A nice invitation to swim in the sun and the waterfalls of Croatia. The short video format and the engaging catch generate the expected interactions.
Thank you for your time. We will prepare a new high level selection next week!
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