▷ How to exploit the potential of digital influencers?

Feb 14, 2018 // By:admin // No Comment

Influence marketing is gradually becoming a key communication strategy for brands seeking recognition and visibility. Faced with consumers who are more and more suspicious of traditional marketing, an advertiser’s stake is no longer just to be seen, but to be associated with a credible and qualified media.

Relevant links to reach a targeted audience

It is therefore easy to understand the need for an effective and innovative solution, accompanying advertisers and publishers in a win-win collaboration , thanks to ever more personalized campaigns. First developed in experimentation for a year, LinkJuice.io was able to identify and respond to these new issues. The very rapid success met with more than 500 advertisers today allows the platform to launch an official and more evolved version and to position itself as a trusted intermediary.

Flexibility and requirement, the key to profitable collaboration between advertisers and publishers

Thanks to LinkJuice.io, advertisers benefit from a powerful network of more than 2000 digital publishers, referenced for their editorial requirement and their qualitative audience. The communication is targeted and responds to specificities defined by each advertiser.

Personalization goes even further. Advertisers have indeed a free management mode:

  • Or delegate to LinkJuice.io the relationship with publishers, according to a precise specifications. A dedicated team will then determine the target and potential buyers of the brand, identify media with a relevant audience and relay content qualified by these influencers. You can choose to validate or not the contents before their putting on line.
  • Either take control on the collaborations. The intuitive platform is then fully available to search, select, exchange and finalize partnerships with publishers.

On the other hand, publisher sites also benefit from great flexibility in managing proposals. According to their needs, LinkJuice.io manages all the exchanges with the clients and the drafting of the contents, taking care to respect the editorial policy of each media. Or it gives publishers the freedom to master all stages of collaboration.

The objective of the solution is to modernize relations between advertisers and publishers and to evolve with the new needs of digital communication . More than 500 active customers already trust LinkJuice.io to increase brand awareness and take advantage of the strength of its partners.

The evolution of the solution is constant. An international development is already underway via a platform available in several languages, and a specialized campaign program for social networks will soon be added to existing services.

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